Time Is Our Factor – Chrono24

Chrono24 is the world’s largest market for watches and at this time they’re launching its new model id and international model marketing campaign “Time Is Our Factor.”

Cristiano Ronaldo took a stake in Chrono24 in 2023

Chrono24

Since its inception in 2003, Chrono24 has established itself because the worldwide market for luxurious watches, providing a staggering choice of roughly 560,000 timepieces. With round 3,000 sellers and 60,000 personal sellers spanning over 120 international locations, it’s no shock that the platform sees greater than 9 million distinctive guests every month. Whether or not you’re available in the market for a brand-new mannequin, a cherished pre-owned piece, or a classic gem, Chrono24 ensures a seamless expertise for patrons and sellers alike, fostering belief inside its vibrant neighborhood.

The corporate operates with a devoted workforce of round 350 professionals throughout numerous places of work, together with its hubs in Karlsruhe and Berlin, in addition to areas in Miami, Tokyo, and Hong Kong.

Time is our Factor

Chrono24 is enhancing its model with a vibrant new emblem and a refreshed design that resonates with at this time’s watch fans. Greater than only a facelift, this model refresh marks the start of a considerate evolution supposed to solidify its place because the go-to hub for collectors across the globe. With a transparent and fascinating model voice, Chrono24 is about to deepen its connections with the watch neighborhood, strengthen partnerships with sellers, and pave the way in which for sustainable development within the ever-evolving world of horology.

“We’re evolving whereas staying true to our roots,” says Carsten Keller, CEO of Chrono24. “This new model id displays the values we have now at all times stood for: ardour, belief, and innovation on this planet of luxurious watches. It lays the inspiration for constructing stronger relationships with watch lovers and companions around the globe. On the identical time, we wish to introduce ourselves to a brand new, various technology of watch-curious newcomers – particularly in key development markets just like the U.S., which is without doubt one of the most dynamic and thrilling hubs for watch tradition at this time. In all of this, our ambition is obvious: to develop into the default vacation spot for luxurious watches – globally.”

A trusted platform

Chrono24’s rebranding signifies a notable change for watch patrons, reinforcing its function throughout the neighborhood of watch fans. The up to date design presents a extra simple and fashionable look throughout all platforms, guaranteeing that every interplay conveys a way of high quality and authenticity. An essential component of this variation is the introduction of their international marketing campaign, “Time Is Our Factor,” which captures the essence of watch gathering—dedication to each precision and elegance.

“‘Time Is Our Factor’ reveals how we specific our love for watches – via tales, feelings, and the moments that make gathering significant,” says Nick de Jong, Director of Advertising at Chrono24. “The brand new model platform celebrates our international neighborhood and our shared ardour for watches by highlighting insightful watch moments and relatable watch habits.” The moments featured within the marketing campaign are impressed by cultural analysis, interviews with influential voices from the worldwide watch neighborhood, and private tales shared by Chrono24’s 600k+ sturdy Instagram neighborhood.

As a part of its new model platform, Chrono24 builds lasting partnerships with revered individuals in design, life-style, and horology. These amplify the model’s message and produce the brand new id to life throughout various communities and codecs, reinforcing Chrono24’s place on the intersection of watch tradition and modern life-style.

Extra data through the Chrono24 web site. It’s also possible to have interaction instantly with Chrono24 through their IG account.

*Disclaimer: Fratello Watches and Chrono24 belong to the identical group of firms since 2018.