However underneath Kern’s path and the sensible counsel of Breitling collector, model historian, and skilled guide Fred Mandelbaum (@watchfred on Instagram), the Grenchen-Switzerland-based firm has been leaning extra closely into its wealthy previous. Recalling funky fashions from the Sixties and 70s, the Prime Time Martini Racing version may simply be essentially the most profitable expression but of the quick, enjoyable, and youthful flamboyance period of Breitling’s 140-year narrative.
We have actually seen the model use the Prime Time because the platform for automotive and motorsports-themed and branded timepieces earlier than. Breitling beforehand produced a sequence of motorsport-themed 41 millimeter-sized editions cobranded with automotive fashions, together with the Corvette, Shelby Cobra, and Ford Thunderbird, in addition to Triumph bikes, amongst others. But these have been fairly easy collabs or tributes with spherical instances that includes flags, logos, or model names on the dial.