On April 28, 2025, aBlogtoWatch was honored to debut “The Magnificence Of Time: Tremendous Titanium” exhibit in New York Metropolis with Citizen Watches of Japan. The exhibition was a brand new experiential area that showcased 55 years of titanium watches from Citizen. It started in 1970 with the Citizen X-8 watch, and led as much as its eventual improvement of class-leading sturdy and wear-resistant Tremendous Titanium. aBlogtoWatch viewers members and company loved viewing Citizen’s titanium watch historical past and the newest Tremendous Titanium coloration, Amber Yellow. This new coloration combines the visible enchantment of polished yellow gold with the efficiency traits of Tremendous Titanium.
The Magnificence Of Time: Tremendous Titanium exhibit was held on the posh Lavan Chelsea occasion area. On show had been an assortment of classic and trendy Citizen titanium watches, particularly that includes Citizen Attesa, a line that because the Eighties has solely used titanium as a case materials. The most recent members of the Attesa household characteristic Citizen’s most superior related conventional quartz actions and are the Citizen Attesa Satellite tv for pc Wave GPS F950 fashions. Citizen at the moment options Tremendous Titanium at most of its worth factors, starting from fashions costing only a few hundred {dollars} to the elite “The Citizen” assortment.
On the occasion, I had the chance to talk to the viewers throughout a panel dialogue with members of the Citizen workforce. What I spotted is that not sufficient individuals really perceive what Tremendous Titanium is, and that the know-how was solely developed in-house by Citizen. For a lot of many years now, Citizen’s engineers have labored on methods to take away the weak spot of titanium, which is in any other case a super materials for watchmaking. Light-weight, robust, anti-allergenic, and anti-corrosive, titanium makes for an incredible watch case materials. Aside from the challenges of producing titanium circumstances at scale, the steel has a number of downsides. These primarily being that titanium is smooth and might thus simply scratch, and pure titanium has a boring, grey end that isn’t horny sufficient for all timepieces. Citizen Japan has spent many years engaged on options to those issues, and the result’s a stack of applied sciences Citizen calls DURATECT. The know-how will be utilized to different metals equivalent to metal, however could be very effectively suited to titanium. The method each hardens the floor of titanium and coats it. The outcome permits titanium to be extremely scratch resistant, whereas additionally being polished and coloured in quite a lot of kinds. Tremendous Titanium is absolutely Citizen’s means of claiming “titanium with out the drawbacks,” and Citizen does titanium higher than every other watchmaking firm in my expertise.
The close to way forward for Citizen Tremendous Titanium will embrace extra colours and ending choices for the industry-leading titanium formulation. Citizen presents a plethora of wristwatch fashions that includes Tremendous Titanium circumstances and bracelets. Subsequent 12 months, the corporate can be celebrating the anniversary of one other landmark know-how: Eco-Drive light-powered actions. Till then, the 55 years of titanium watches from Citizen is a narrative value realizing. Thanks to everybody who got here out to expertise the great thing about Tremendous Titanium with me, aBlogtoWatch, and Citizen. See you all subsequent time! Be taught extra on the Citizen web site.
