I belatedly want you all a contented new 12 months, my pricey Fratelli! As one of many final Fratello writers to jot down my 2024 horological resolutions, I hope you’re not uninterested in this theme but. I can solely promise that my plans differ fairly a bit from these of my colleagues, so this text ought to be a bit totally different. Not least of all, it is because there’s main uncertainty in my close to future.
As you’ve got absolutely learn earlier than, I’m in the course of beginning a watch firm. After greater than a 12 months of improvement, 2024 will see me launch my debut watch. Naturally, this may have an effect on my watch-collecting passion, regardless of the final result. In case you are uninterested in the VPC-related speak, you’d higher skip this text; I can’t presumably look forward to 2024 with out moving into it right here. In the event you’re nonetheless up for it, let’s dive into it collectively!
Wanting again on 2023
Beginning a watch model has been a longtime dream of mine. Nevertheless, it took writing and publishing my e-book on the classic Datejust for me to achieve the required confidence. “If I pulled this off, maybe I can go one step additional,” I instructed myself. By that point, sadly, my household was struck by some hardship within the personal realm, and my plans went into the fridge. Come 2023, there was gentle on the finish of the very darkish tunnel, and I had gained a newfound perception that life was too quick to postpone my goals. With that in thoughts, I formally began VPC in January.
This meant that my watch-collecting passion was placed on pause for a quite simple cause — cash. Beginning a enterprise, particularly a watch model, is extraordinarily pricey. I took out a major enterprise mortgage and dialed my personal bills again so far as I might. This was a 12 months of few indulgences and frivolities.
My watch assortment shrunk fairly a bit. I bought six watches and purchased one in return. My Panerai Radiomir PAM00210 took the place of a number of watches that noticed too little wrist time. In a broader sense, I did have an superior horological 12 months. I wrote dozens of articles for Fratello, bought out my e-book, and had an absolute blast creating my watch. I initially anticipated to launch it in 2023, however that turned out unfeasible. It is going to actually occur this 12 months, although.
Decision #1: Launching my watch in 2024
In fact, my largest watch-related decision for 2024 is to launch my VPC Kind 37HW. I ought to obtain the absolutely useful samples inside just a few months. Until we uncover critical surprising shortcomings, which means I ought to be capable to open the presale this spring. I would like a bit little bit of time to do nice pictures with Morgan. The samples will then go on a bit tour throughout another media shops earlier than the presale for the primary manufacturing run opens.
That first run will include 300 watches, 100 in every of the three dial colours. So, to place it bluntly, my decision is to promote 300 watches this 12 months. The success of the presale determines whether or not I’m left with a wholesome startup watch model or a critical debt. In case of success, I would proceed gathering watches, however it will likely be another way that I’ll clarify in a second. In case of failure, my present watch assortment is collateral for the enterprise mortgage, and I must promote all of them. Merely put, watches shall be bought this 12 months. I simply should work my butt off to make sure they’re all VPCs, not ones from my personal assortment.
In fact, I wouldn’t have completed this if I didn’t consider I’d succeed. So for the rest of my 2024 resolutions, let’s optimistically presume that the watches promote out in 10 minutes and that VPC is now an actual watch firm.
Completely different watches for 2024
One factor is evident: I’ve turn out to be extra all for several types of watches than I used to be earlier than. I’m an enormous fan of the GADA-style watch. As chances are you’ll know, the VPC Kind 37HW is my imaginative and prescient of the last word “go wherever, do something” wristwatch. I got down to develop my dream do-it-all timepiece, and I’m proud to say that it seems like it’ll end up that means. With my very detailed preliminary idea and designer Max Resnick’s over-performance in making it come alive, that is certainly turning out to be all the pieces I search for in a GADA watch.


This has, in a means, ruined different watches of this fashion for me. My King Seiko, for example, was one in all my favourite watches. I’ve, nevertheless, bought it since I merely fell out of affection with it whereas creating my Kind 37HW. Even when the mission fails, I’ll have the working samples to put on, so I’m lined on this space. This quenched my long-held need for a Rolex Explorer ref. 114270 as nicely. The Omega Aqua Terra that I loved a lot throughout my evaluation of it is usually not alluring to me. I simply don’t see myself carrying any of them over my very personal watch.
So I discover myself lusting after watches that don’t function in the identical realm as VPC — watches that can by no means overlap with something I’ll do with VPC sooner or later. My Radiomir is a superb instance. I like its design, and I’ll by no means make something prefer it myself, so it has a spot in my watch field. And there are others like that. Let’s cowl just a few which have a very robust siren name for me.
On the 2024 want record: Cartier Santos Galbée XL
One watch that lives in a distinct realm from my very own is the Cartier Santos Galbée XL ref. 2823. It’s my most popular model of an iconic, historic design. That is the precise reference that my colleague Daan rocks. Fascinatingly, he nearly single-handedly popularized this reference on Instagram. Some individuals now even seek advice from it as “the Daan watch.”
Though you would possibly argue, as Daan did, that that is additionally a GADA watch, it wouldn’t serve that goal for me. To me, it’s a landmark design. I like the signature Cartier dial structure, one of many few on which I recognize Roman numerals. The case and bracelet teleport me to early Twentieth-century Paris. I additionally love the dimensions and stance on my 17cm wrist.
I got here shut to purchasing one in 2023. It was both the Cartier or the Panerai. It stays on my want record for 2024. I’m fairly positive that I’ll buy one in some unspecified time in the future, and if not this 12 months, then someday quickly after.
On the 2024 want record: IWC Huge Pilot’s Watch 43
Including a Radiomir to my assortment has been an eye-opening expertise. I figured it will be a little bit of a gimmick outlier in my assortment. I used to be nearly positive it will be a watch that I’d solely put on sometimes when my temper, outfit, and plans for the day had been excellent. Boy, was I mistaken! I put on it on a regular basis. It confirmed me that I can simply put on extra excessive watches. And that activated a latent need for one thing else — one thing from IWC.

I’ve all the time admired IWC’s (Huge) Pilot’s Watches. I don’t notably like the best way the 46mm fashions sit on my wrist, although. A Mark XVIII had been on my want record for a while however by no means fairly on the prime, taking concrete precedence. However then I had the possibility to spend time with three of the 4 sizes of present IWC Pilot’s Watches. As you’ll be able to learn right here, I fell for the Huge Pilot 43.
I’ll by no means develop a historic Flieger-style watch underneath VPC, so there’s area in my thoughts and watch field for an IWC. The Huge Pilot 43 would possibly simply be the one for me.

Breguet Classique 5157
On the 2024 want record: A Breguet
One thing that’s at present lacking from my assortment and also will by no means compete with VPC is old-world Haute Horlogerie. Breguet, specifically, has my consideration. I like the classical aesthetic of the Classique line with these delicate guilloché dials. I haven’t, nevertheless, had a superb probability to attempt sufficient of them to come back to an knowledgeable determination. Daan’s ref. 5907 seems a tad too small on my wrist. RJ’s prospected ref. 5157 may be the one, however I’d should see how that appears on me.

Breguet Classique 5907
I’d in all probability go for the rose gold model. It’s as classical and as preppy as they arrive, which I like with some denims, a white T, and sneakers. A tough distinction like that simply works for me. Apparently, I don’t assume I’d ever put on it formally.
On the fence for 2024: Rolex Submariner ref. 14060
My closing entry is one in all my favourite watches of all time, the Rolex Submariner 14060(M). To me, that is one of the best era of Submariners to put on every day. I like the modest, subdued aesthetic paired with reliability and a rugged construct. It’s fairly much like my Explorer II in that sense, which is my most-worn watch.
Weirdly, I’ve by no means owned what’s one in all my all-time favourite watches. Once I was within the place to purchase one, that they had damaged the €10K mark, which I wasn’t keen to pay. I had already stated goodbye to the thought of ever proudly owning one, however now that they’ve come again down considerably, it is vitally tempting. I do know many will discover this a boring alternative, however I simply really feel this watch is near perfection.
I’m on the fence, although. I plan on creating a VPC diver subsequent. Though it won’t appear to be a Submariner in any respect, it will likely be a subdued, easy dive watch at the same scale. In that sense, it will likely be a direct competitor for a similar wrist time as a 14060. And I simply know that I’ll attain for my design over a competitor when it comes right down to it. This, then, is on the “possibly” record.
Closing ideas
There you’ve got it — my very unsure watch resolutions for 2024! Even within the best-case state of affairs, I’ll actually not add all of those watches in a single 12 months. However these are those which can be at present on the shortlist. Will I’ve any funds? Will I nonetheless personal my present assortment come 2025? Will I even be all for different watches as soon as I’ve my VPC? I merely can’t predict any of this on the time of writing. And that fills me with anticipation and pleasure. No matter occurs, 2024 shall be a pivotal 12 months for me. There shall be huge adjustments for the higher or worse. The one certainty is that there shall be adjustments.
There is just one factor to do — maintain pushing to make the dream come true. The remainder will comply with naturally. Come on, 2024; I’m prepared for you!
Since you’ve got in all probability already shared your 2024 resolutions underneath my colleagues’ articles, let me end with a distinct query. In the event you had been to develop a watch of your individual, what sort wouldn’t it be? And the way wouldn’t it have an effect on your gathering passion? Let me know within the feedback beneath!