Benrus is a reputation steeped in historical past, a model based in 1921 in New York Metropolis by the Lazrus brothers who mixed Swiss watchmaking experience with American casing within the coronary heart of town’s jewelry district, headquartered within the iconic Hippodrome constructing – the place the corporate stays as we speak. Following the launch of what the model describes as a “new chapter,” Benrus returns with one thing actually particular: the debut of the 3061 GT, completely unveiled on the Windup Watch Truthful in San Francisco. This isn’t only a watch; it’s a direct tribute to town that outlined a style and the movie Bullitt that cemented Steve McQueen as an icon, capturing that enduring essence of cool.
The connection to Bullitt is specific and compelling. Steve McQueen famously wore a BENRUS #3061 within the movie, and it’s exactly that spirit – rugged, sharp, and unmistakably American – that drives this contemporary interpretation. Each design factor feels fastidiously thought of to echo its automotive and cinematic muse. The Highland Inexperienced dial straight mirrors the enduring shade of the legendary Mustang GT Fastback that roared by way of San Francisco’s streets.
The textured floor of the dial is an excellent contact, designed to map these very streets the place cinema’s most well-known automobile chase got here to life, including a layer of evocative element. Delicate nods to the automobile’s inside embody a daring orange seconds hand and a 60-minute indicator, echoing the Mustang’s speedometer. Moreover, for the primary time in its historical past, BENRUS introduces a California dial on this mannequin, that includes ton-sur-ton 24-hour numerals that body the model’s distinctive owl emblem at 12 o’clock.
“Below the hood,” the 3061 GT is powered by real Swiss muscle: the dependable ETA 2892 automated motion, providing a sensible 42-hour energy reserve. This sturdy calibre is housed inside a flexible 39.5mm case (measuring 46.4mm lug-to-lug with a slim 9.95mm thickness and 20mm lug width), crafted from brushed and polished chrome steel – a basic and sturdy alternative. The dial is protected by a sturdy double-domed sapphire crystal, making certain readability and scratch resistance. The watch is rated for 100m of water resistance, making it completely suited to on a regular basis put on and extra adventurous pursuits. It comes paired with an Orange Leather-based strap, offering a vibrant distinction to the inexperienced dial and finishing the automotive-inspired look.
Positioned as city, versatile, and cinematic, the Benrus 3061 GT is introduced as a discipline watch reimagined for all times within the quick lane – mixing rugged functionality with plain type and a wealthy narrative. This timepiece represents a major launch for the revitalised Benrus model, providing a high-quality, Swiss-automatic watch with iconic design inspiration, considerate particulars linking it on to its automotive and cinematic muse, and a robust heritage story.
Accessible at a worth level of $1800, the Benrus 3061 GT Watch is a trendy, cinematic piece of wristwear that begins delivery very quickly, on the finish of Might 2025, making it out there imminently for many who respect heritage, compelling design, and the enduring cool of the quick lane.
Leo is the proprietor of The Coolector and writes in regards to the stuff he loves. And a few stuff that he merely likes.
