Getty Picture / David Eulitt
Peacock, the streaming service that hosts NBC content material, has an NFL playoff sport this 12 months that’s completely on the streaming service behind a paywall.
No matter fan bases received chosen for this sport had been undoubtedly going to be indignant. However, somebody has to do it, and the powers that be determined it might be the Kansas Metropolis Chiefs internet hosting the Miami Dolphins on Saturday evening at 8PM ET on Peacock.
Why would NBC Common and the NFL need this sport on Peacock to assist drive subscriptions to the streaming service? The reply might should do with Taylor Swift.
In case you’ve been residing beneath a rock for the previous 4 months, Taylor Swift, worldwide pop megastar and Time Individual of the 12 months, is relationship Kansas Metropolis Chiefs star tight finish Travis Kelce. Her 9 appearances at Chiefs video games this 12 months have despatched social media right into a frenzy and had NFL scores hovering, particularly earlier within the season.
I’m unsure something or anybody on the earth has a extra loyal fan base than Taylor Swift does, and her followers are all-in on rooting not only for their relationship, however for the Kansas Metropolis Chiefs as nicely. These followers paid nicely over $1000 oftentimes this Summer time for live performance tickets to Swift’s record-setting Eras Tour, and I wager they are going to pay the $5.99 for a month’s entry to Peacock to observe Travis Kelce play. I’m certain that Taylor Swift can be in attendance, as nicely.
Plus, the majority of the viewership can be followers of the 2 groups in addition to normal NFL followers who wouldn’t dare miss an NFL sport. NBC Common goes to make a ton of cash off of this sport.
Say what you need about Roger Goodell, however the man is aware of make cash for the league and its companions.
