The next article was produced in partnership with Watches of Switzerland.
As soon as a single-level retailer, the reimagined Watches of Switzerland in Collins Road, Melbourne has been remodeled into a singular expertise in unparalleled luxurious; a three-story boutique with intricately designed options and an unrivalled number of probably the most beautiful timepieces.
From the second you enter, purchasers are handled to a bespoke purchasing expertise, guided by specialists within the best watches and horology objects all through the shop.
However its opulence doesn’t merely lie within the distinctive timepieces that grace the showroom of this beautiful house; above, hand-blown glass chandeliers from iconic designer Mark Douglas hold from the shimmering hand-painted silver leaf ceiling, illuminating the showroom and catching the best curves and contours of the watches under.

Every ground affords a singular and nuanced reflection of the boutique. As you stroll in, the Watches of Switzerland workforce will information you thru the in depth number of items inside the house; From Rolex, Blancpain, Breguet and Breitling, to Cartier, Omega, Roger Dubuis and Tudor, the curated choice is in contrast to some other, and a real collector’s dream.
Aligning with different boutique shops situated in Barangaroo, Sydney and Perth, the Melbourne Watches of Switzerland retailer boasts signature design options that make this number of boutiques the quintessential luxurious watch expertise right here in Australia.
As you descend the degrees, marvel on the imported French fluted panelling that strains the partitions; every particular person piece has been hand-selected and displays the model’s unwavering dedication to excellence in design; for Watches of Switzerland, the boutique’s reimagined design is greater than pure aesthetic, it represents an area that’s devoted to elevating the shopper expertise at each flip.
That’s no more true than in its uniquely positioned bar, that’s been constructed into the house on the Decrease Floor degree. Professional baristas are readily available all through the week to cater to all of your many espresso wants; from magics to bullets and every part in between; and even for purchasers seeking to peruse the unique choice with one thing stronger, alcoholic drinks and cocktails are additionally on provide as you retire to the Watches of Switzerland VIP Room.
The Watches of Switzerland boutique is a must-visit for Australian watch aficionados and positions the model because the unequivocal Consultants in Time.
The Watches of Switzerland boutique is open 10am-5:30pm Monday to Saturday, with an earlier shut of 4pm on Sunday.