Rag & Bone embraces the essence of New York in its spring 2025 marketing campaign, channeling town’s uncooked vitality and innate sense of aspiration. The marketing campaign tells a narrative of how town’s spirit—daring, assured, and unrelenting—shapes private model.
Denim, sharp tailoring, and relaxed silhouettes are pivotal to the season, providing items that stability refinement with edge.
Rag & Bone Spring 2025 Marketing campaign
Sage Elsesser, together with his understated cool, takes middle stage for Rag & Bone. Captured by Drew Vickers, every black-and-white shot feels alive with the rhythm of town.
The styling by Malina Gilchrist brings the imaginative and prescient into sharp focus, pairing Rag & Bone’s roomy jackets with denim and layering breathable knits. There’s a deliberate fluidity within the textures, a celebration of versatility that fits a metropolis at all times on the transfer.
From off-white workwear to tailor-made pinstripes, every look displays a stability of utility and style. Rag & Bone blurs the road between streetwear and traditional suiting, reflecting the multifaceted id of the metropolis.
The season is a manifesto of individuality formed by the city panorama. It reminds us that model is not only about garments however the perspective that animates them.
