Gene Gallagher takes the highlight in Stone Island’s spring-summer 2025 marketing campaign, giving it a contemporary spark that displays the model’s steadfast curiosity. Gallagher wears Stone Island’s Tela Resinata Block Color jacket, a bit that pairs a double-sided cotton canvas with a resin remedy drawn from early Stone Island explorations.
Gene Gallagher for Stone Island
In one other marketing campaign picture, Gallagher sports activities the Natural Look Nylon Panama-TC jacket, a method that’s constructed on super-thin nylon fibers that emulate pure supplies, gaining a marbled patina via the garment dyeing course of.
Gallagher lately lent his private aptitude to a Massimo Dutti London edit, bringing the identical grounded vitality to that function.
The Stone Island commercial additionally highlights Gallagher’s cultural leanings. His playlist, out there on Apple Music and Spotify, underlines Stone Island Sound — a nod to the model’s lengthy historical past of fusing material innovation with tradition.
This season combines the technical vitality of Stone Island’s jackets with a music-inflected marketing campaign that displays the way in which Stone Island has at all times moved, from Massimo Osti’s authentic workwear concepts within the Nineteen Eighties to a contemporary backdrop of cultural mixing.
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