This season, Bottega Veneta takes us on a chromatic journey by way of its spring-summer 2024 marketing campaign, showcasing Matthieu Blazy’s designs. By means of the lens of Pierre Debusschere’s artwork route, the marketing campaign is captured by photographer Alec Soth.
Bottega Veneta Spring/Summer season 2024 Marketing campaign
Daisuke Ueda, Douta Sidibe, Kris Wardak, Li Cheng Yuan, and Walid Fiher embody Bottega Veneta’s main males this spring, with every picture capturing a fusion of structure and style, the place the human kind intersects with sculptural areas.
Bottega Veneta’s spring-summer 2024 assortment is a dialogue between construction and fluidity, the place daring traces meet the material’s suppleness. The colour palette is an ode to the earthy tones of spring, with splashes of vibrant hues that recommend the blooming flora of the season.
The featured menswear displays a relaxed sophistication: striped shirts paired with high-gloss trousers and equipment that boast the Bottega Veneta’s signature weave. The aesthetics prolong to the juxtaposition of soppy, outsized outerwear in opposition to the crispness of structured baggage.
Because the commercial progresses, the narrative shifts from the person items to the gathering. It celebrates modernity and custom, showcasing the twin nature of Bottega Veneta’s designs.
Architectural components within the background resonate with the linearity of the clothes, whereas the fashions’ poised stances mirror the arrogance in Blazy’s creations.
