You’ll be able to’t make these things up. On the Warner Bros. Discovery Upfront presentation in New York as we speak, it was introduced that Max, the corporate’s streaming platform, will likely be rebranded HBO Max later this summer season.
For these of you unfamiliar with the historical past, right here’s just a little recap. In 2010, HBO launched its first streaming service HBO Go. Then in 2014, they rebranded it as HBO Now. Quick ahead to 2020, and it turned a extra fleshed out product, full with a brand new identify of HBO Max.
They might have simply left effectively sufficient alone then, however in 2023 they determined to drop the “HBO” from the identify, merely going with Max. This was possible carried out to keep away from confusion between the cable community and the streaming service. As if there weren’t sufficient confusion between all of those identify adjustments.
Now, somebody determined that it most likely wasn’t an important concept to ditch the powerhouse model identify that has been round for 52 years, so again it comes within the type of HBO Max.
In keeping with Warner Bros. Discovery, the change comes as the corporate seeks to cut back its quantity of content material and concentrate on high quality programming and storytelling.
Casey Bloys, Chairman and CEO of HBO and Max Content material explains, “With the course we’re on and powerful momentum we’re having fun with, we consider HBO Max much better represents our present shopper proposition. And it clearly states our implicit promise to ship content material that’s acknowledged as distinctive and, to steal a line we at all times mentioned at HBO, value paying for.”
Regardless of the case, HBO is aware of they’re going to take a whole lot of flak for this (costly) branding train gone incorrect, they usually’re leaning into it, posting a sequence of memes that pokes enjoyable at themselves:
V2 authorised by authorized. pic.twitter.com/uUhH3RU4T6
— Max (@StreamOnMax) Could 14, 2025
BREAKING: White smoke was seen coming from the Warner Bros. water tower. A brand new model has been chosen. pic.twitter.com/DOC8LIWR4x
— Max (@StreamOnMax) Could 14, 2025
Explaining to my mates I work at HBO Max once more. pic.twitter.com/NSJFrNXrm3
— Max (@StreamOnMax) Could 14, 2025
What do we expect? pic.twitter.com/vafh1bQ7fv
— Max (@StreamOnMax) Could 14, 2025
pic.twitter.com/Qj7dTyIE1g
— Max (@StreamOnMax) Could 14, 2025
Regardless of the case, so long as they don’t strive altering anything (or elevating their costs), I’m high quality with it, as Max (excuse me, HBO Max) has a ton of nice programming.
