SR_A Engineered by Zara and Samuel Ross Atelier marks an bold leap for the style model. Samuel Ross injects Zara with the dynamic DNA of his multidisciplinary studio, uniting artwork, industrial design, and garment craftsmanship.
This marks the start of an evolving design dialog, with new collections debuting twice a 12 months. The idea unfolds in a marketing campaign shot by Gabriel Moses. Soccer participant Jules Koundé takes middle stage, embodying the dynamic spirit of the collaboration.
Fashions Luka Sabbat, Ottawa Kwami, and William Goodge share the highlight for the gathering’s lookbook.
SR_A Engineered by Zara and Samuel Ross Atelier
The SR_A Engineered by Zara and Samuel Ross Atelier capsule thrives on contrasts—outsized bomber jackets juxtapose tailor-made joggers, whereas hooded parkas provide depth via their earthy tones.
Vibrant yellow brightens the neutral-heavy palette, balanced by clear strains and wealthy textures. Items like cargo trousers and knitwear double as armor towards the overstimulated city backdrop.
With silhouettes impressed by antiquity and rendered for tomorrow, the gathering celebrates individuality via considerate design. Ross frames his clothes as a bridge between tradition and performance, evoking calm in a chaotic world.
The collaboration culminates in “particular artist’s editions,” a time period as refined as the gathering itself. Mixing uncooked innovation with wearable artistry, SR_A Engineered by Zara arrives February 6, 2025.
