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Communicate to any watch model CEO price his nook workplace and they’ll inform you that opening a boutique in London is important in order for you worldwide recognition. Alongside Paris and New York, the town has a popularity for having the correct of shoppers – ones which might be discerning, who know their watches.
Contemplating its world following, one main omission from the UK capital’s horological panorama has been Seiko, a scenario that has lastly been rectified due to the opening of a significantly trendy flagship boutique within the coronary heart of Knightsbridge.
Located over two flooring, the minimalist house performs host to one of the complete choices of Seiko watches round. Together with the Astron GPS Photo voltaic – the world’s first GPS photo voltaic watch, which is so intelligent it is aware of the place you might be wherever on the earth nearly earlier than you do – there’s additionally the acclaimed Presage, Prospex and Premier collections.
However the actual deal with for connoisseurs is that the boutique boasts the total worldwide assortment of Grand Seiko, the model’s luxurious watch arm.
First launched in 1960, Grand Seiko was only one watch, reasonably than a full vary, that was supposed to be the very best wristwatch the model may produce on the time. The success of that single mannequin spawned successors and shortly Grand Seiko was being talked about within the form of hushed tones reserved for classic Patek Philippes. Its popularity as being a model for these within the know was enhanced by the issue in buying considered one of its watches outdoors of its homeland, a scenario that’s true even now.
Which is why it’s so unimaginable that, for the primary time, the biggest assortment of Grand Seikos outdoors of Japan, together with such jaw-dropping masterpieces because the hand-made Eichi, Minute Repeater and Fugaku Tourbillon, can be obtainable simply mere steps from Knightsbridge tube station.
“To have a Seiko London Boutique has been a key focus for us for a while, and we’re delighted to have discovered the best location located within the coronary heart of Knightsbridge,” explains Mr Kinya Iwami, managing director of Seiko UK. “We’re proud to open our doorways to the UK public and our many loyal Seiko followers.”
Guests to the boutique won’t solely be handled to an unprecedented choice of extraordinarily cool watches, however they are going to have the ability to uncover extra in regards to the model’s 136-year historical past and be taught in regards to the phenomenal quantity of watchmaking expertise housed at Seiko HQ.
This is among the few producers that may lay declare to having made each element of each watch in its boutique in-house; it even grows its personal quartz crystals for its non-mechanical actions. And all that technical prowess is on show to play with on the new Brompton Highway flagship.
It might have been 50 years within the ready however Seiko has lastly discovered a London dwelling – and the capital’s watch scene is all the higher for it.
The Seiko Boutique is now open at 57 Brompton Highway, Knightsbridge, London SW3 1DP.
