Rolex seems set to finish a decade-long relationship with Method 1 on the finish of the present season, with one other Swiss Luxurious watch group ready patiently within the wings.
The luxurious world of haute horlogerie has a pure dwelling in Method 1. With a dedication to producing premium timepieces of the best high quality, famend the world over for his or her precision, it’s no marvel that manufacturers similar to Rolex, Richard Mille and TAG Heuer have lengthy maintained an in depth connection to the world’s premier motorsport.
Recognized for its cutting-edge expertise, world attain and inherently glamorous picture, Method 1 presents a perfect platform for manufacturers similar to Rolex to showcase their precision engineering to a captivated viewers of tens of millions of individuals all over the world.
RELATED: Psychological Well being At The Coronary heart Of Lewis Hamilton’s Historic British Grand Prix Win
In fact, the enduring partnership between luxurious watchmakers and Method 1 has developed alongside the game’s rise in reputation, with docuseries similar to Drive to Survive resulting in a seismic growth in curiosity inside the U.S. markets and past.
As F1 grows all over the world to accommodate the rise in audiences, so too have investments within the sport… nevertheless it seems as if one of many sport’s stalwarts is seeking to finish a decade-long settlement.
Rolex seems set to go away Method 1 by 2025
It’s been reported that Rolex could sever its partnership with Method 1 on the finish of the 2024 season. The Swiss luxurious watchmaker first entered the Method 1 grid in 2011, initially paying simply $10 million (~$14 million AUD) for unique trackside branding and title sponsorship at choose occasions.
With the growth in reputation of Method 1 lately, Rolex’s present deal has skyrocketed and is now price an estimated $50 million (~$75 million AUD) yearly, however Rolex might properly get replaced by LVMH Group for the 2025 season.
LVMH Group, which owns TAG Heuer and Hublot, are prepared to interchange Rolex because the Official Timepiece of Method 1 in a deal that’s price a reported $150 million (~$222 million AUD) yearly. TAG Heuer, in fact, is a long-term accomplice of present Method 1 champions Crimson Bull and has loved an in depth partnership with the game because the Seventies.
Hublot first entered F1 in 2010 however was changed by Rolex only a 12 months later. The chief disruptors initially partnered with Ferrari earlier than increasing their racing group portfolio to incorporate McLaren in 2015. It’s nonetheless unclear whether or not the brand new deal will see Hublot or TAG Heuer return because the Official Timepiece of F1.
